Here are 10 Tips to Guide you in Content Marketing Analytics

Define your goals: Determine what you want to achieve with your content marketing efforts and set specific goals that can be measured with analytics.

[{"selector":"#anim-783b9909-b4ef-4603-884f-7250b60cf2fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21cbe457-33b9-43da-b586-a2c2d59cce44","keyframes":{"transform":["translate3d(0px, -838.06921%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d452b695-04fc-409f-bfa4-be12b8871d01","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-ca036ff8-9ee4-44fa-9174-ffebbdf56495","keyframes":{"transform":["translate3d(106.25000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-7dde88fd-a2a4-43c9-9e39-782cefac2b64","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Img Credit : Google

Identify your KPIs: Key Performance Indicators (KPIs) help you track your progress towards your goals. Identify the most relevant KPIs for your content marketing strategy, such as website traffic, lead generation, engagement, etc.

[{"selector":"#anim-9256cef5-d4f2-4c82-bdc9-16aeb72385ce","keyframes":{"transform":["translate3d(121.73912%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06a76cd3-01f2-4f6a-9d79-3b71326efcca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a3f19b4-10f4-4ee9-8a8f-f3f283ecc63d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-90e524f9-e2d2-4481-ac8f-f24e9ebd1d7c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Img Credit : Google

Use the right tools: Choose analytics tools that align with your goals and KPIs. Google Analytics is a popular choice for tracking website data, but there are other options available as well.

[{"selector":"#anim-38be1c16-9e7c-4efd-8b11-ec400d17f412 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-52b16315-7712-4287-ac08-80b789b4af31","keyframes":[{"offset":0,"transform":"translate3d(0, -360.0116%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -101.23526192%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -34.41710896%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -12.92441644%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -5.6161809599999994%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] Img Credit : Google

Monitor regularly: Check your analytics on a regular basis to track your progress and identify areas for improvement.

[{"selector":"#anim-df126be3-45cc-4484-96ca-b21632652211","keyframes":{"transform":["rotate(-540deg) scale(0.1)","none"],"opacity":[0,1]},"delay":0,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-1b95db46-544b-4101-98c7-d1a0c54a09fd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-9f2d6a3c-7b6b-4ed3-9fd0-f8b16cfd52b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":700,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8d288127-eaa7-4d4c-8fa3-4e681b6962bc","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":700,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5f2505b6-c7b1-4088-b2e0-848a3012fe9f","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4071c5ab-38ad-43f5-a4ec-ac5bdc4cb212","keyframes":{"transform":["translate3d(121.25985%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-030d1871-0e8c-4d18-a64c-5cffa9d1a18e","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4867f3b-d6a7-4c2c-9e6d-d2cd2ed82332","keyframes":{"transform":["translate3d(129.75209%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb758ecc-9d13-40dd-ac16-bd053e127d7f","keyframes":{"opacity":[0,1]},"delay":500,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a94b31e4-dc19-4882-bd59-88dccd5a0135","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63cf994c-9aa1-445b-81cf-a7ac2061941f","keyframes":{"transform":["translate3d(-128.67134%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-589c7a74-3ca4-434c-bc98-aa5aae5643e1","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19b59eab-c39a-4038-8aab-74aec2edd87a","keyframes":{"transform":["translate3d(-138.84299%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33340277-4667-447c-8c88-7b3dead3dcb9","keyframes":{"opacity":[0,1]},"delay":1000,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9060922-5a42-49b5-b271-3f98da0661d9","keyframes":{"opacity":[0,1]},"delay":1800,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0376627-6925-448f-a278-5445f6b01a33","keyframes":{"transform":["translate3d(160.41667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1800,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14c3c131-48dc-4527-8b22-20b6222cf329","keyframes":{"opacity":[0,1]},"delay":1800,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-854a1707-33a6-4b16-bced-d50695b1c3c1","keyframes":{"transform":["translate3d(135.53722%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1800,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a83736f-394d-48b6-b2d8-756a5c807023","keyframes":{"opacity":[0,1]},"delay":1800,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc0004d0-f73f-4ca8-8ef2-9717c9eef679","keyframes":{"opacity":[0,1]},"delay":1400,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0fb55eb-cf1f-4f7a-b223-c9983457c671","keyframes":{"opacity":[0,1]},"delay":1400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-566136ec-2973-434b-ac26-a85bdd817bb6","keyframes":{"transform":["translate3d(-151.35134%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1400,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d70f7121-ae88-41ce-8278-f5e1c810d7d1","keyframes":{"opacity":[0,1]},"delay":1400,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b79daff-d373-4a0d-826e-9887bba0c42f","keyframes":{"transform":["translate3d(-127.53623%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1400,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50760771-6ce3-431f-b5f3-38175844ea09","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fde48ec6-8fe5-44af-88cb-17a350bb5233","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Segment your data: Analyze your data by segmenting it based on different criteria, such as audience demographics, traffic sources, or content topics. 34.2% 5.9% 5.9% 43% Facebook User Linkedin Google Youtube Curved Dotted Line Curved Dotted Line Curved Dotted Line Curved Dotted Line Disc Pie Chart Users Img Credit : Google

Look for trends: Identify patterns and trends in your data to gain insights into what is working and what needs improvement.

[{"selector":"#anim-7b863ed8-6655-4406-8f9b-77a963c9279d","keyframes":[{"offset":0,"transform":"translate3d(0, -233.94859%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -65.786343508%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -22.365485204000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -8.398754381%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -3.6495980039999996%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] [{"selector":"#anim-47a949bb-5109-49ba-8446-ca994152f384 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(33.12499989760315%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Img Credit : Google

Measure engagement: Look beyond basic metrics like page views and clicks to measure engagement, such as time on site, bounce rate, and social shares.

[{"selector":"#anim-63ed50b5-0f1a-4b01-a9e9-33631912fbbd","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}]

Monitor conversions: Track the number of conversions, such as form submissions or purchases, to see how your content is driving business results.

[{"selector":"#anim-7f6c72fe-1e48-49cf-84a0-100f02e8d20e","keyframes":{"transform":["translate3d(-113.83286%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d0b58b7-4309-4500-8d5e-12c53ff01f01","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5170fa48-8ca2-4ba4-a21e-871709155a65","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2edfc1f3-46a9-4292-9f9d-9beb81ee2dc1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-9.349246523159214e-15%, -9.504951741858174e-7%) scale(1.4385964912280702)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Img Credit : Google

Use UTM parameters: Use UTM parameters to track the performance of specific campaigns and content pieces.

[{"selector":"#anim-974c9221-8744-4d84-a1e5-96775fd83ad1","keyframes":{"transform":["translate3d(-111.89801%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e6380b6-857c-48b8-8166-b769a7875087","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a13ce5f7-a6dd-4bae-afc6-58b16a981dde","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e8a75788-d8eb-483d-83a6-f01ed0445448","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8ca37dd6-21c0-4996-a768-d6da610472f4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7e8cbca9-760b-47dc-9bf0-556d4b9e00ce","keyframes":{"transform":["translate3d(188.25501%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc78ffac-5eb7-4938-870e-63aa145bc18c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4029aa14-1a14-43ec-a42f-bcc5f1f25372","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1fdd13c8-1dde-400e-8f30-a5da237f86ab","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9e44c2de-32e7-4d8c-8b22-0e69aa3aaa7d","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-32c8f971-c017-46e7-8ace-fbc519d993b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4a5ff2cb-89ed-40ff-aad0-b7477239bdef","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Dotted Diamond Img Credit : Google

Test and experiment: Use A/B testing and experimentation to optimize your content and improve your results.

[{"selector":"#anim-daa70e99-44dd-4cab-8e3a-b068421dfc29","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccb6adbd-ca4b-4c15-bbcf-6dea4cb23731","keyframes":{"transform":["translate3d(0px, -933.15124%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20057e8c-5275-4765-8bc9-c7c14821d47e","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4febd140-f754-462e-982d-f9788b27ae49","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-56886eeb-f65f-422e-87d3-4ddac4f35853","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-41d3d4da-c265-4357-904a-cc31a455b386","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Img Credit : Google