I’m happy to share some insights with you. SEO, or search engine optimization, is all about optimizing your website to rank higher on search engine results pages (SERPs) so that more people can find and visit your site.

First and foremost strategy for SEO is keyword research

The first and foremost strategy for SEO is keyword research. You need to identify the keywords that your potential customers are searching for and optimize your website content around those keywords.

This involves using tools such as Google Keyword Planner, SEMrush, or Ahrefs to research and analyze the keywords that your competitors are ranking for, and finding gaps where you can rank higher.

Once you have your list of keywords, you can then incorporate them into your website’s content, meta tags, and URLs.

However, be careful not to overuse keywords or stuff them unnaturally, as this can actually harm your rankings.

SEO strategy is to focus on high-quality content creation

Another important SEO strategy is to focus on high-quality content creation. Your website’s content should be engaging, informative, and valuable to your target audience.

The more valuable your content, the more likely it is that people will link to it, share it on social media, and stay on your site for longer periods of time.

This, in turn, signals to search engines that your site is relevant and trustworthy, which can help improve your rankings.

So, focus on creating high-quality blog posts, articles, videos, and other types of content that are optimized for both users and search engines.

When I was first starting out as an SEO expert, I made the mistake of focusing too much on keyword stuffing and neglecting the quality of my content.

My client’s website ranked high on SERPs for a while, but soon dropped due to the poor user experience. I realized that search engines are not the end-users, people are.

So, I shifted my focus to creating high-quality content that provides value to my client’s target audience.

As a result, my clients’ websites have consistently ranked higher and have seen an increase in organic traffic.

To sum it up, keyword research and content creation are the top two SEO strategies that you should focus on.

But remember, SEO is a long-term game, and it takes time and effort to see results.

Don’t forget to keep up with the latest SEO trends and best practices, and constantly optimize your website for both search engines and users. Good luck!